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Advatera. Netzwerk für Kommunikations-, Marketing- und Digitalverantwortliche.

Netzwerk für Kommunikations-, Marketing- und Digitalverantwortliche.

Marzena Lapka

CERN 
Communication and Marketing Lead

Treffe Marzena Lapka bei den folgenden Terminen:

Digital Leadership, Innovation & Marketing Managers Geneva

English speaking
25. Juni 2024, 9:30 - 16:00 (Amsterdam/Berlin/Vienna/Zurich)
IRU - International Road Transport Union, Geneva, Switzerland

Join our knowledge-sharing group meeting for experienced managers in Digital Managers from Geneva and surrounding regions of Switzerland and France.

  • Marketing Automation at IRU, Christoph Richard
  • Insights into further IRU Digital Projects
  • The transition from print to digital annual report
    • This presentation will explore the digital transformation of CERN’s 2023 Knowledge Transfer Annual Report, transitioning from a traditional print format to an online platform. This change is in alignment with CERN’s commitment to reducing unnecessary printing. The adoption of this new digital format allows for more effective engagement with the audience, facilitating the sharing of the latest developments and expertise in a manner that is both engaging and responsible.
    • Marzena Lapka, CERN
  • Current developments in generative AI, this time we will especially discuss differences between closed models like ChatGPT and more open models like LLaMA and implications for future AI strategies
  • Lots of time for open discussions
  • Bring your challenge along!
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