English speaking
03. Mai 2022, 9:30 - 16:00
(Amsterdam/Berlin/Vienna/Zurich)
Pro Juventute, Zürich,
Switzerland
Knowledge sharing session for social media managers from national and international organizations as well as open discussions and networking. Fully sales-free, no agencies, no consultants.
- Reaching a new generation – our tactics for 147.ch, Nil Günes, Social Media Manager at Pro Juventute
- In Switzerland, 147 stands for our national counselling service for children, adolescents and young adults. We are available 24/7 by phone, and our counselling sessions are always free and confidential. With the rapid growth of the social media platform Tiktok, we realized that we also had to be present there in order to reach the next generation. Since then, we have been allowed to try many things as well as learn. In this talk, we will tell you about our successful journey as a company on Tiktok.
- Followed by a field report: Tiktok videos on Instagram Reels
- Corporate Influencer: So viel mehr als Likes und Shares, Gerti Windhuber, Social Media Managerin at Rohde & Schwarz
- Viele Unternehmen haben bereits erkannt, dass in der Social Media Kommunikation wie wichtig die eigenen Mitarbeitenden, die so genannten Corporate Influencer sind. Doch es reicht nicht, dass sie einfach stupide die Unternehmensinhalte vervielfältigen und über die eigenen Social Media Profile verteilen. In dieser kurzen Case Study zeigt Ihnen Gerti Windhuber, wie das Rohde & Schwarz Advocates-Programm aufgebaut ist, um eine Win-Win-Situation für Mitarbeitende und Unternehmen zu schaffen.
- How can Social Media leverage an effective education and learning experience, Alizia Trambaiolo, Straumann Group
- Making the most of growing opportunities with KOOLs – Key Online Opinion Leaders and leverage KOL presence online
- Creating a strategic framework that can be adapted globally, regionally and locally
- Project plan that defines an strong editorial plan and funnels to a tailored content creation
- Reach new audiences without commercial breaks. Still possible?
- Discussion: Is the metaverse the future of social media? Real-world case studies and what we may have to expect in the future.
- Open discussions – bring your current challenges along
English speaking
10. Juni 2026, 9:30 - 16:00
(Amsterdam/Berlin/Vienna/Zurich)
Pro Juventute, Zürich,
Switzerland
Join a ad-free knowledge-sharing group meeting for experienced digital, marketing and social media managers from the Swiss region.
- More than a new look & feel: The strategy behind the 147 redesign on Instagram. Nil Günes – Pro Juventute
- Algorithms change, platform policies evolve—and with them, the rules for successful social media communication. For 147, it was therefore clear: a purely visual update wouldn’t be enough. What was needed was a strategic realignment that would not only modernize the Instagram presence but also strengthen engagement in a sustainable way. After all, reach can be boosted with ads, but genuine interaction cannot be forced. This made the strong growth in engagement after the relaunch all the more significant. In this talk, we show how we rethought design, content, and strategy—and successfully developed the 147 Instagram channel with measurable results.
- Omnichannel Excellence: Creating Impact Through Integrated Campaigns. Noemi Humm – Assa Abloy
- Employee Advocacy as a Best Practice: How to Build and Scale an Employee-Driven Social Media Program. Alexandra Duncan – ABB
- A practical session on how Alexandra launched and scaled an Employee Advocacy program using Sprout Social’s Employee Advocacy feature.
- AI-powered Market Data Analysis. Rafael Serrano – Doetsch Grether
- Bring your challenges to discuss them with the group
