Food for thought: Upholding a reputation of truth in corporate communications
Video interview with Louis de Schorlemer on trust and reputation in corporate communications. Traditional communications with stakeholders has seen dramatic changes in the sources and channels for information that people trust. Anybody can say anything regardless if it is true or not. But who holds the “truth”? More people trust search engines than human editors. […]
Sounding like a human on social media – BBC Radio 4 Case Study
Guest article by Debbie Sheringham, Digital Impact Producer at BBC and Founder of Straight Talking Social Media If your business has a social media account, I’ve got some bad news for you – it doesn’t belong there. Social media has been conceived, designed and built for humans to interact with other humans – not for […]
Accidental Innovation: Seeing Potential in the Unexpected
Digital communications are evolving at an unprecedented pace and reshaping the way we connect with and relate to one another. Behind this rapid change is continuous innovation ― but it doesn’t always come in the form we expect. One of the themes of this year’s Digital Leadership Forum in June will be “unexpected successes as […]
What it means to be a leader in an increasingly digitized world…
Gareth Main, Head of Online Merchandising at Guardian News & Media, will be this year’s keynote speaker at the Digital Leadership Forum 2015, which will be held June 8-9 in Vienna. Below, I asked him a few questions about what it means to be a leader in an increasingly digitized world: Our event where you […]
Intranet Acceptance and Management Buy-in
An intranet must provide advantages for employees and the company alike. Only by doing this will the intranet be able to position itself as an essential production factor within the company. The advantages of a well established intranet are obvious: Communications processes become more efficient Company-wide digital communication enables a synergy effect Access to internal […]
Whitepaper: Creation of an intranet concept
Communication and the transfer of knowledge are the essential foundations for your company’s success and are ever gaining in importance. Nowadays most company’s use an intranet as an internal communication portal for and with employees. After a number of years it is, however, often time to rethink the existing intranet and to develop a new […]