Advatera

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Advatera. Netzwerk für Kommunikations-, Marketing- und Digitalverantwortliche.

Netzwerk für Kommunikations-, Marketing- und Digitalverantwortliche.

Salma Nassar

Enpact 
Senior Communications Manager

Salma Nassar hat bei diesen Terminen vorgetragen:

Digital Communication, Internal Communication & Digital Workplace Berlin

English speaking
21. Mai 2025, 9:30 - 16:00 (Amsterdam/Berlin/Vienna/Zurich)
KWS Saat SE & Co. KGaA, Berlin, Germany

Due to international participants, the meeting is this time in English.

Join a knowledge-sharing meeting tailored for communications managers in the fields of internal communication and digital workplace of the Berlin region hosted by Mari Bieri, Lead of Internal Communications at KWS.

  • Seeding The Future: Navigating the Waves of Change Communication in Digital Transformation by Yvonne Ernst, Expert in Change and Engagement Communication, KWS & Hernan Funes Maureira, Team Coordinator Service and Contact Management, KWS
    • In this session, we will delve into the pivotal role of change communication in driving successful digital transformation. Focusing on mid-sized and small organizations—where communication teams manage multiple responsibilities without dedicated change communication team to handle individual change initiatives—we will share key lessons learned and best practices. Our discussion will highlight strategies to ensure smooth transitions, foster engagement, and maximize the impact of transformation efforts through effective communication.
  • Scaling Communications: From Local Startup to Global Team by Natalia Goldman, Head of Internal Communications, inDrive
    • How do you keep 3000 people across 48 countries informed, engaged, and motivated? In this talk, Natalia shares practical strategies and lessons learned from scaling internal communications at inDrive and beyond.
  • Live demo of the KWS intranet and digital workplace
  • Discussion: AI in corporate communications
  • Global Reach, Local Impact – Practical Insights for International Digital Marketing Managers by Salma Nassar, Senior Communications Manager, Enpact
    • Managing global digital channels requires balancing broad value-adding content with the nuances of local markets. This talk will focus on both the challenges and best practices of managing digital marketing global channels. Using real-world case studies and practical tips, we'll discuss how to grow your audience, maintain relevance, and meet performance targets in various localized campaigns.
  • Lots of time for open discussions around your current challenges

This interactive workshop is providing a platform to share insights, challenges, and best practices and will be held in English.

Interne & Externe Kommunikation - Berlin

German speaking
26. November 2025, 9:30 - 15:30 (Amsterdam/Berlin/Vienna/Zurich)
Enpact e.V., Berlin, Germany

Wissensaustausch für Kommunikator:innen aus der internen und externen Kommunikation der Region Berlin. Ein Teil des Meetings findet aufgrund internationaler Gäste auf Englisch statt. Pausengespräche, Arbeits- und Diskussionsgruppen sind natürlich auch in Deutsch.

  • Insights and open discussion on: Cause Driven Campaigns by Salma Nassar, Senior Communications Manager at Enpact
  • From Hype to Craft – Creating Marketing Momentum with AI by Annabelle Atchison, Head of Communications & Product Marketing at IONOS
    • How IONOS Supplies 10 Brands in 18 Countries with AI-Supported Content – Limits & Learnings

  • AI Photoshoots & New Image Production

    How AI-based image generation is transforming communication work, including a live demo with Google Gemini Flash 2.5.

    • Combining real photography and AI for more efficient campaigns.

    • Criticism of Coca-Cola’s AI Christmas campaign as an example of potential reputational risks.

  • Organic Reach Through Community-Driven Content

    What currently works on social media, which formats generate reach, and how to activate communities.

    • Best practices from different organizations.

    • Reactions, engagement, and authentic content.

  • Communication in 2026 – What Will Work, What Won’t

    Which trends are expected in internal and external communication, and how channels and formats will evolve.

    • The importance of new formats such as the upcoming ads in ChatGPT.

    • Strategic implications for content, processes, and stakeholder communication.