The Power of ChatGPT Personas: A Way to Transform Business Communication

With the ability to adopt different personas, ChatGPT can revolutionize the way companies communicate and interact with their audiences through AI. What are ChatGPT Personas? ChatGPT personas are different personalities that the language model can adopt. For example, ChatGPT can be instructed to adopt the personality of a certain famous figure or write in a […]

The Human Touch of Digital Leadership: Leading with Compassion and Tech

As someone who has moderated many Advatera meetings over the years, I believe that digital leadership is about combining knowledge, experience, and passion. However, what sets a true digital leader apart is their ability to share this knowledge, experience, and passion with their team, and inspire a sense of ownership and purpose in their work. […]

Key Tips for Writing an Excellent RFP (Request for Proposal) for Digital Projects

Writing a Request for Proposal (RFP) is a crucial step in any project with external partners. It is the document that outlines the scope of work, timelines, and budgets for the project. A good RFP helps agencies understand your requirements and expectations, and enables them to respond with proposals that are relevant and aligned with […]

Writing with ChatGPT: Proven Strategies by Comms Managers for Creating Effective Texts

In recent Advatera meetings with communications managers, the use of ChatGPT for generating text, particularly press releases, was discussed. ChatGPT is a language model created by OpenAI, capable of generating human-like text based on input. For optimal results, here are some tips to consider: While ChatGPT cannot replace human writers, it can be a useful […]

How to Measure the Effectiveness of Internal Communication: Key Methods and KPIs

Effective internal communication is essential for any organization to function efficiently and achieve its goals. It is the cornerstone of a positive company culture, employee engagement, and productivity. However, measuring the effectiveness of internal communications can be challenging. A topic often discussed in our internal comms workshops for Advatera members and which we also will […]

The Power of Micro-Influencers: How They Can Help Your Brand Reach New Audiences

While mega-influencers with millions of followers can have a significant impact on a brand’s reach, there’s a growing trend towards micro-influencers, who typically have a smaller following of just a few hundred to few ten thousand. Let us explore the power of micro-influencers and how they can help your brand reach new audiences. Size Matters: […]

Why intranet search is not Google

Ellen van Aken wrote in a blog post about why enterprise search is not like Google. You can read it here. Ellen came up with some very good reasons why internal search engines don’t match up with the expectations employees have. I want to add one very simple reason which I believe can be good […]